The value of the brand. The contribution of the Brand Industry to the Italian system

Roma, Thursday 24 October 2024 11.00 a.m. – 1.00 p.m.

Centro Studi Americani, Via Michelangelo Caetani, 32

On Thursday 24th October 2024, the public meeting “The Value of the Brand. The contribution of the Brand Industry to the Italian system”, promoted by Centromarca, will be held at the American Studies Center in Rome.

Prominent representatives of the political-institutional world will participate in the event – together with President Francesco Mutti.

During the meeting, the research “The Brand creates Value for Italy” conducted by Althesys Strategic Consultants will be presented: an overview of the ability of the Brand Industry to create wealth and benefit for the supply chain and the Country system as a whole.

For requesting information: Segreteria di Direzione 02.7772131

Program of the event:

  • in attesa di conferma